ALPHAMAMA Spits Fire About Ageism With Her Single ‘3x11’

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Vocal powerhouse and self love activist ALPHAMAMA has released a new 90's inspired single ‘3x11’. Produced by Anthony 'Stay Nice' Martino, the track brings to light ageism in the music industry.

Written when she was 33 years-old, ‘3x11’ reflects on issues such as ageism, sexism and discrimination in the music industry. Her emotive vocals echo through the depths of the RNB/Soulful filled track, which is laced with a crisp yet delicate tone that showcases her fine tuned vocal range.

On the single ALPHAMAMA says, “Essentially it's a bit of a f*#* you to the ageism of the music industry... Because when you're in your 30's and you haven't reached a level of success that you want, it can feel like you've missed your chance,” 

“It can make you feel like a flop or a failure and I really didn't and don't want to subscribe to that mentality. I had to dig deep into my own personal psychology and internal world to find out what success meant for me. Who I was and how I was going to walk my own path as a creative, as a truth speaker, as a mother and a healer. Not trying to conform to external opinions and rules and strategies,”

Margaret TraAlphamama, Hip hop, SOul, RNB