Jorja Smith Shares Stunning Visuals For 'On Your Own'
The Queen is back, Jorja Smith unveils the incredible visual for ‘On Your Own’.
Directed by Rashid Babiker - who also directed the visual for Jorja's previous single "Teenage Fantasy" - the video sees a young woman reading a loaned library book titled Jorja Smith. As she turns the pages, a tale of love and lust unravels, with Jorja performing the track in various stylized settings.
Speaking on the video, director Rashid Babiker said, "Before Jorja even asked me to come up with a concept for "On Your Own", as a thought experiment I was imagining books, the hardback clothbound ones, being retrofitted into interactive photobooks, or video books sometime in the future when print is in the terminal stages of obsolescence.
I imagined them to be like those 1940's gramophones that bare the Dolby digital insignia and have Bluetooth connectivity but aren't gramophones; the ones that visitors mistake for vinyl players, the same visitors that mistake you for being cold hearted enough to correct them.”